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In 2025, every founder is told to 'have a strategy.' But the truth? Strategy doesn't sell, stories do. For women founders especially, trust is the new currency and storytelling becomes your most powerful marketing tool.
The CMO of any company is perceived to be a creative thinker and a strong leader. They possess excellent perceptions of the business and seem to know the pulse of the target audience.
According to Embroker, only half of small businesses are estimated to survive 5 years or more, underlining the critical importance of a strategic marketing approach.
A Chief Marketing Officer (CMO) drives startup growth by crafting strategic marketing plans, building brand identity, and managing customer relationships. They support sales, handle crises, and boost employee morale, ensuring sustained success
Addressing pain points through a value proposition helps businesses identify and solve customer problems, enhancing product quality and user satisfaction. This involves identifying issues, aligning them with company goals, communicating solutions clearly, and differentiating from competitors. Continuous iterations and refinements ensure sustained business growth.
